Research on Development and Enhancement Strategies of Red Architecture Resources in the Context of Cultural and Tourism Integration in Eastern Zhejiang Region: A Case Study of Cixi City, Zhejiang Province, China

Red architectural resources are an important component of red resources. In the context of the integration of culture and tourism, the development potential of red architectural resources is significant. However, there are also unreasonable factors constraining the integrated development of red culture and tourism. Therefore, this study takes the red architectural resources in Cixi City, Zhejiang Province, China as the research object. Through literature research, questionnaire surveys, observation, and case studies, the current situation of the development of red architectural re- sources under the background of the integration of culture and tourism in Cixi City is analyzed. Three enhancement strategies are proposed: optimizing supporting ser- vices, injecting development momentum, and strengthening brand effects. These strategies aim to ensure the effectiveness and sustainability of the development of red architectural resources in the context of cultural and tourism integration, and to promote the protection and development of red cultural industry and economic development in the eastern Zhejiang region.