Acxiom Data Enhancement

Enhancement of complementary 3rd party data to your own CRM data drives deeper insights into your customers. Acxiom offers the industry’s most comprehensive offline data and customized models, and we can help you choose the most relevant and effective audiences to drive better marketing results both offline and online.

Levels of data enhancement:
- Individual
- Family
- Building
- Postcode
- Acxiom geographic layers
- Bespoke geographic layers

Data available for enhancement:
- Life-stage Demographics
- Household Composition
- Daytime Population
- Home and Property
- Income and Employment
- Affordability and expenditure
- Lifestyles, Interest and Charity
- Automotive
- Finance and Credit
- Media, Channel and Technology
- Personicx Segmentation
- Custom models

Use cases & Benefits:
- Find the prospects most likely to buy: Create audiences and models that help you reach more consumers who resemble your best customers.
- Make every interaction count: Reach consumers with content tuned to reflect their interest, preferences, and past purchases.
- Improve customer insights: Cleanse your data and overlay additional attributes to discover new segments for high impact cross-selling campaigns

搜集汇总

背景与挑战

背景概述

Acxiom Data Enhancement 通过整合第三方数据来增强企业CRM数据，提供从个人到地理位置的多个层级数据，涵盖人口统计、生活方式、财务等多维度信息。该数据集支持精准营销和客户细分，帮助提升营销效果和客户洞察力。