Omnichannel services offered by retailers in the United States 2020-2021
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According to the results of a survey conducted with retail executives in the United States, in 2021's holiday season, retailers improved their omnichannel capabilities and offered more solutions such as "buy online pick up store" (or BOPIS) and "buy online ship from store" compared to the holiday season of 2020. BOPIS was offered by nearly half of all retailers that took part in the study. Generally, COVID-19 pandemic accelerated the adoption of omnichannel services offered to consumers.
根据对美国零售业高管进行的调查结果,在2021年的假日季,零售商提升了其全渠道能力,并相较于2020年的假日季,提供了更多如“在线购买店内取货”(或称BOPIS)以及“在线购买店内发货”(或称BOSF)等解决方案。在参与研究的所有零售商中,近半数提供了BOPIS服务。总体而言,COVID-19疫情加速了消费者全渠道服务的采用进程。
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