Automotive

**Description**

**Overview**: AnalyticsIQ’s automotive suite includes individuals in the market for new or used vehicles, the buyer type, and what auto make a consumer currently owns.

**Use cases:** Our automotive audiences allow auto advertisers to maximize their budget by identifying actionable automotive buyers.

Digital can be used for personalized and targeted marketing communications by allowing marketers to optimize messaging, creative, and offer based on specific consumer characteristics, behaviors, and preferences. This facilitates better custom retention, customer acquisition, cross-sell & up-sell, and engagement rates.

Digital can be used for analytics, insights, and measurement of programmatic and advanced TV campaigns.

**Overview of data:** AnalyticsIQ’s automotive predictive categories include auto insurance ownership, average mileage put on vehicles per year, number of vehicles owned, vehicle age, vehicle maintenance preferences, type of vehicle owned, vehicle use, buyer type, and more. Population / geographic information is for USA.

**Sample fields include:**

- *Auto_Ins_USAA_IND:* This segment contains individuals who are likely to be USAA auto insurance customers.
AnalyticsIQ > Automotive > Auto Insurance > Carrier & Coverage > Likely USAA Customers
- *Auto_Avg_Mileage_10_14:* This segment contains consumers who are likely to put an average of 10,000 to 14,000 miles on their vehicle annually.AnalyticsIQ > Automotive > In Garage > Average Mileage Put on Vehicles Per Year > 10,000 to 14,000 Miles on Vehicle
- *Number_of_Autos_2*: This segment contains consumers who are likely to own 2 vehicles. AnalyticsIQ > Automotive > In Garage > Number of Vehicles Owned > 2 Cars Owned
- *AutoProp_Toyota_MostLikely:* This segment contains consumers that are likely to be in the market for a Toyota.
AnalyticsIQ > Automotive > In Market > Vehicle Make > In Market for a Toyota
- *Auto_Buyer_Methodical_Ind:* This segment contains consumers who are likely to be considered methodical buyers when in market to purchase a vehicle meaning they have plan they intend to stick with, do a lot of research, need a lot of information, and will take their time when making a purchase. AnalyticsIQ > Automotive > In Market > Buyer Type > Methodical Buyers

**Data source:** Our comprehensive automotive offering was created using our propriety data creation methodology rooted in cognitive psychology and data science.

**Frequency of updates:** Quarterly

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.