The Influence of Consumer Boycotts on USA/ISRAELI Brands amidst the Israel-Palestine Conflict: A Comparative Study of Global and Local Companies' Reaction Strategies

Name: The Influence of Consumer Boycotts on USA/ISRAELI Brands amidst the Israel-Palestine Conflict: A Comparative Study of Global and Local Companies' Reaction Strategies
Creator: Harvard Dataverse
Published: 2024-12-11 07:28:57
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DataCite Commons2024-12-11 更新2025-04-15 收录

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https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/U9ZNYV

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Purpose: This dataset was collected as part of a study investigating the Influence of Consumer Boycotts on USA/ISRAELI Brands amidst the Israel-Palestine Conflict: A Comparative Study of Global and Local Companies' Reaction Strategies. A well-structured questionnaire with a five-point Likert scale was used to collect data. Nature: The dataset consists of quantitative data collected through a Likert-scale questionnaire. It includes 419 respondents. The data is presented in Excel format.

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Harvard Dataverse

创建时间：

2024-12-08