The Influence of Consumer Boycotts on USA/ISRAELI Brands amidst the Israel-Palestine Conflict: A Comparative Study of Global and Local Companies' Reaction Strategies

Purpose: This dataset was collected as part of a study investigating the Influence of Consumer Boycotts on USA/ISRAELI Brands amidst the Israel-Palestine Conflict: A Comparative Study of Global and Local Companies' Reaction Strategies. A well-structured questionnaire with a five-point Likert scale was used to collect data. Nature: The dataset consists of quantitative data collected through a Likert-scale questionnaire. It includes 419 respondents. The data is presented in Excel format.