IdentityXchange - IDX - First-Party Onboarding for CRM, Site & Publisher Traffic

IDX is an Onboarding & Measurement service where CRM, Site and Publisher data is enhanced by the media platform IDs required for digital campaigns and measurement. IDX is an always-on service that allows Brands or Publishers’ to control their First-Party data assets for analytics, activation and measurement.

THE IDX DIFFERENCE: You own the Identity Graph for your First-Party data. IDX simply appends the data and the IDs needed to activate and measure.

IDX uses a patented Constellation Identity matching process that returns an average 86% - 93% match rate to 254 million individuals, 153 million homes, 17 million businesses, and over 31 million points of interest in the U.S.

IDX is a cookie-free synch of over two dozen match keys that links Email, HEMs, MAIDs, IPs, Phone #, GPS Lat/Long, Domains, Web Visits, Keywords, and 30+ DSP & SSP Media Platform IDs to postal household, business and POI locations.

Audience are updated with media IDs hourly or daily to empower real-time measurement, personalization, and ad sequencing. Our cookie-free match process is bi-directional with a precision score that is transparent to the brand or publisher.

https://semcstg.com/3JCbwxy - video walk-through

Standard Package* Data Match for CRM, Site or Publisher Traffic

- date_timestamp
- ip_address
- Precision_Score
- Postal_Street
- Postal_City
- Postal_State
- Postal_Zip5
- Postal_Zip4
- Postal_Zip11
- Business_Name
- Business_NAICS
- Business_Title
- HH_Income
- Discretionary_Income
- Head_Household_Age_Range
- Head_Household Political Party
- Home_Value
- Genders_Present
- Digital_Activity_decile
- Household_Device_List (5)
- Household_HEM_List (5)
- Media_Platform_IDs #1
- Media_Platform_IDs #2
- Media_Platform_IDs #3

Advanced Person & Household Data Services

- Top 350 U.S. Brand Retail Store Traffic
- 130+ million Home Ownership Details
- Advanced Political
- 90+ million Business People by Title
- Healthcare Providers by Specialty
- 250+ million Basic Demographic Profiles

Expected Workflow:

IDX Trial Account: Brand or Publisher contacts Semcasting to setup an Account and select from the following options:

- Test: Submit up to 10,000 records and append a Standard Package of 10 IDs at No Charge. (Limited to Snowflake Data Partners and one trial per quarter.

- On-Demand Onboarding: Submit a single file up to 5M records for a Flat Fee of $2500. Append Standard Package*. (One-off appends – no refresh).

- First-Party License: Append your First-Party CRM or Site Visitors data with current Media Platform IDs and Standard Data – refreshed daily. Starts at $10K per month for 50MM month IDs on an annual license.

*** After setting up Trial Account the brand or publisher will share records from their Snowflake account to Semcasting Snowflake account. Semcasting will run the IDX process and returns matches via Snowflake Data Share to customer account.

Additional Workflow:

- Site Owner & Publisher Identity Package: $500 per month per tag with a 3 month minimum. Site Visitors are matched and appended with Standard Package*.

*** All workflow options require Brand or Publisher contact Semcasting for access and to set up and account.

搜集汇总

背景与挑战

背景概述

该数据集提供第一方数据上载与测量服务，通过专利匹配技术将CRM、网站和发布商数据与媒体平台ID连接，匹配率高达86%-93%，支持实时激活和测量。它包含标准数据包（如位置、收入、设备ID等）和高级服务，并提供试用、按需及许可等多种工作流程选项。