Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset
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下载链接：
https://data.mendeley.com/datasets/rf8njr7g92
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资源简介：
The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.
创建时间：
2023-03-16
