Brand discovery sources Vietnam Q3 2023

A survey conducted in the third quarter of 2023 in Vietnam revealed search engines were the leading source for brand discovery among Vietnamese internet users, as suggested by 35.1 percent of the respondents. TV ads followed closely as the second most popular way to discover a brand among the respondents in the country. Reviews from expert bloggers and mobile ads were the least chosen sources for discovering brands among internet users in Vietnam in the same period.

2023年第三季度在越南进行的一项调查揭示了，搜索引擎是越南互联网用户发现品牌的主要渠道，正如35.1%的受访者所指出。电视广告紧随其后，成为该国受访者发现品牌的第二大流行方式。同期，来自专业博主的评价和移动广告成为越南互联网用户发现品牌选择最少的信息来源。