E-mail subject personalization influence on open rate America Q1 2015, by industry

The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by 40.8 percent compared to Q1 benchmarks.

本统计数据展示了2015年第一季度全球范围内，针对电子邮件主题行个性化定制对独特打开率的积极影响，并按行业细分。据来源数据显示，旅游行业通过个性化电子邮件主题行获益显著，相较于第一季度的基准指标，打开率提高了40.8%。