Storm Surge Marketing: Audience Analysis Final Report

Although storm surge is often the greatest threat to life and property from a hurricane, many people do not understand this term or the threat it represents. The National Weather Service’s (NWS’s) National Hurricane Center (NHC) has been developing two new products to help increase the public's understanding and response to storm surge: 1) a storm surge warning/watch and accompanying map, and 2) a storm surge inundation map (see figures below). NHC has used social science research techniques to guide the development of these new products, engaging its stakeholders throughout the process. 2013 Contract no. EAJ33C-09-CQ-0034 NWS (National Weather Service) NOS (National Ocean Service) OCM (Office for Coastal Management) Submitted Public Domain 1936