Sales growth of skincare products China 2023, by channel

In 2023, retail sales of skincare products in China on Douyin rocketed by 56.6 percent compared to the previous year. By contrast, supermarkets saw a negative year-over-year growth of 11 percent in retail sales of skincare products.

在2023年，中国抖音平台上的护肤产品零售销售额同比激增56.6%，相较之下，超市护肤产品的零售销售额则呈现出负增长，年同比降幅达到11%。