Focus groups

Data consist of sound recordings of 8 consumer groups (qualitative consumer study) conducted in France in June 2021 to provide information in the deliverable D4.1: open responses to questions regarding images and representations, motivations and barriers related to fermented (whey-based) drinks; reactions to the description of an idea of whey-based fermented drink; reactions to the description of 2 distribution modes (returnable bottles and bulk). The recordings contain personal data about consumers thus are confidential.