Home and motor insurance renewal months

Experian's UK insurance renewal database contains the month in which a consumers insurance policy for their home (contents and building) and motor is likely to be due for renewal. Organisations offering insurance related products rely on the insurance renewal months to plan and optimize their marketing strategies; to communicate with people and households at a time when they are most likely to be considering their insurance renewal options. All insurance renewal months are self-declared during online registrations and permissioned to be shared with Experian and made available to our clients for marketing purposes. Fields may included: Home Buildings renewal month Home Contents renewal month Motor renewal month Expected workflow: - Customer will make available their customer and / or prospect lists with Experian by extracting the file from their Snowflake instance and sharing via Experian’s secure file transfer application. - Subject to a signed contractual agreement, Experian will match the customer file(s) against the insurance renewal database and where a match is found, will append the required month fields to the customer file(s). - Experian will return the customer file back to the clients Snowflake instance via their secure file transfer application. N.B: Experian's Linkage capabilities provide increased match rates between customer files and the insurance renewal months – therefore matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.

搜集汇总

背景与挑战

背景概述

该数据集来自Experian的英国保险续保数据库，记录了用户家庭财产和汽车保险的续保月份信息，数据基于用户在线注册时的自我声明。它旨在帮助保险相关组织优化营销策略，通过匹配客户文件来附加续保月份，匹配过程利用多种个人数据点以提高准确性。