Emotional AI Survey: Aggregate Data, UK, 2022

This project aimed to quantitatively understand citizens' attitudes to Emotional AI via national surveys (as described in point 6 "Project Description", see above). We developed a demographically representative survey to gauge citizen attitudes to emotion capture technologies in cities in the UK. The survey introduces the overall topic of emotion profiling with the phrase: ‘We would now like to ask your opinion on use of technologies that try to measure and understand emotions (e.g., through computer analysis of social media posts, facial expression, voice, heart rate, gesture, and other data about the body). Closed-ended questions allowed then to explore 10 different use cases (38 questions in total): security, policing, communications, political campaigning, health, transport, education, toys and robots. For each case, positive and negative themes were tested, by grounding each question in an applied use case. In total, nine themes were explored, (although not across all the use cases to minimise survey fatigue).