<b>Raw data(THE EFFECTIVENESS OF FLOOD COMMUNICATION AMONG OPINION LEADERS ON DOUYIN)</b>
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The current study aims to explore the efficiency of Douyin as a platform for opinion leaders in communicating flood crisis information by applying media richness and opinion leader theories. A mixed research method, namely quantitative content analysis and qualitative in-depth interviews, was adopted.
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figshare创建时间：
2025-01-16
