Data for: MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT

Study 1 contains the data for the changes in emotion (positive and negative) by tracking consumer's facial expressions when they see promotion in online channel after purchasing from offline store in different price/loyalty contexts. Study 2 contains the self-reported survey data for regret and disappointment given the same scenario as Study 1 Study 3 contains the self-reported survey data for regret and disappointment when they see promotion in offline channel after purchasing from online store in different price/loyalty contexts.