Leading e-commerce payment methods in Russia 2020-2021

Debit cards remained the most employed payment method for e-commerce shopping in Russia in 2021, gaining two percentage points share compared to the previous year. E-wallets usage share, on the other hand, dropped from 29 to 25 percent, remaining the second-most popular payment method in 2021 as well. Fintech in Russia While online shopping has become an increasingly habitual way of shopping for Russians, the annual value of payment orders made through the internet steadily grew as well. Annual online payments revenue in the country has accordingly expanded, reaching about 1.8 trillion Russian rubles in 2020. E-shoppers’ preferred payment method in 2019 was online banking; however, e-wallets have also been gaining public interest over the last few years.Russian e-commerce marketThe Russian e-commerce market is at present in the phase of consolidation thus, its further expansion in the coming years is highly anticipated. In 2021, the e-commerce market value in the country was measured at 4.1 trillion Russian rubles - a growth of over 40 percent compared to the 2020 mark. The penetration rate of e-commerce exceeded 50 percent in that year.

在2021年，借记卡继续作为俄罗斯电子商务购物中最常用的支付手段，与上一年相比，其市场份额增长了两个百分点。另一方面，电子钱包的使用份额从29%下降至25%，尽管如此，它依旧保持着第二大最受欢迎的支付方式。尽管网络购物已成为俄罗斯人购物习惯的一部分，但通过网络进行的支付订单的年度价值也在稳步增长。因此，该国网络支付的年度收入相应扩张，2020年达到了约18万亿俄罗斯卢布。2019年，电子商务购物者首选的支付方式是网上银行；然而，在过去的几年中，电子钱包也日益受到公众的关注。目前，俄罗斯电子商务市场正处于整合阶段，因此，人们普遍期待其在未来几年的进一步扩张。2021年，俄罗斯电子商务市场的价值达到了4.1万亿俄罗斯卢布，与2020年的水平相比增长了超过40%，当年电子商务的渗透率也超过了50%。