Beauty Filters 1

Participants watched an Instagram video of a female influencer showcasing a product while playing with her hair. They viewed the video for at least 20 seconds and then completed a 7-point Likert scale questionnaire.
Perception of beauty filters was assessed with three items (α=0.87). Attitude toward the content was measured using a 14-item hedonic attitude scale (α=0.95). The influencer's authenticity was evaluated based on integrity (α=0.87).
Engagement and purchase intentions were rated on a 7-point scale, assessing the likelihood of following, sharing, or buying the endorsed product. Demographic data was collected at the end.