ASOS Marketplace brand profile in the UK 2023

How high is the brand awareness of ASOS Marketplace in the UK?When it comes to second-hand apparel online shop users, brand awareness of ASOS Marketplace is at 65 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ASOS Marketplace in the UK?In total, 26 percent of UK second-hand apparel online shop users say they like ASOS Marketplace. However, in actuality, among the 65 percent of UK respondents who know ASOS Marketplace, 40 percent of people like the brand.What is the usage share of ASOS Marketplace in the UK?All in all, 20 percent of second-hand apparel online shop users in the UK use ASOS Marketplace. That means, of the 65 percent who know the brand, 31 percent use them.How loyal are the customers of ASOS Marketplace?Around 16 percent of second-hand apparel online shop users in the UK say they are likely to use ASOS Marketplace again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.What's the buzz around ASOS Marketplace in the UK?In September 2023, about 18 percent of UK second-hand apparel online shop users had heard about ASOS Marketplace in the media, on social media, or in advertising over the past three months. Of the 65 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around ASOS Marketplace in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

英国对ASOS Marketplace品牌的认知度如何？针对线上二手服装商店的用户而言，ASOS Marketplace在英国的品牌认知度高达65%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌标志和文字品牌名称。ASOS Marketplace在英国的受欢迎程度如何？总体而言，26%的英国二手服装在线商店用户表示喜欢ASOS Marketplace。然而，实际上，在知晓ASOS Marketplace的65%的英国受访者中，有40%的人对该品牌表示喜爱。ASOS Marketplace在英国的使用份额是多少？总的来说，英国二手服装在线商店用户中有20%使用ASOS Marketplace。这意味着，在知晓该品牌的65%的受访者中，有31%的人选择使用它。ASOS Marketplace的顾客忠诚度如何？大约16%的英国二手服装在线商店用户表示他们可能会再次使用ASOS Marketplace。相对于品牌的20%的使用份额，这表明80%的顾客对品牌表现出忠诚。在英国，关于ASOS Marketplace的舆论如何？截至2023年9月，大约有18%的英国二手服装在线商店用户在过去三个月内通过媒体、社交媒体或广告了解到ASOS Marketplace。在这65%知晓该品牌的受访者中，这一比例为28%，意味着在调查进行时，英国对ASOS Marketplace的舆论并不热烈。若您想比较不同品牌，可以通过选择调查项目进行深入分析，按总在线人口或特定品牌用户进行筛选，或深入挖掘您量身定制的目标群体，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。