The digital heritage and the liquid memories in the instagram show

ABSTRACT Addresses the digital heritage, its constitution in the social memory of certain groups, it’s possible identity constitution and the reason for its preservation and dissemination, based on the culture and meaning attributed to the heritage taken by digital information in liquid modernity. Its objective is to problematize the (in) existing limits for the dissemination and preservation of information in digital media, focusing on safeguarding and perpetuating the social memory of these assets. Circumscribed in a unique information regime in the environment of virtual culture, or cyberculture, digital heritage, through digital information, acts as a conditioned and conditioning system of contemporary subjects, imposing a different and multifaceted bond to the search for identity. The Instagram social network was used as the object of study and the questionnaire was applied to collect information about the use of Instagram for memorial purposes through the selected profile (generation Y and Z). As a result, we identified the daily impact of the Instagram social network on the subjects and their relationships, their practices of dissemination of cultural spaces, the intentionality of the posts and the constitution of their memories.