Consumer reasons for shopping in person in US Q2 2021, by gender

According to the results of a May 2021 survey among ran consumers in the United States, the leading reason for shopping in person in physical stores was the immediate availability of products. This was slightly more important to female shoppers than male shoppers, with a share of 60 percent versus 56 percent, respectively. Experiencing the product before buying it was the second most popular reason for in person shopping according to more than half of both female and male consumers. Avoiding having to make a return/exchange followed as the third most popular reason in the list. However this was significantly more important to female shoppers than male shoppers.

根据2021年5月在美国随机消费者中进行的一项调查结果，消费者亲自前往实体店购物的首要原因是产品的即时可获得性。这一原因对女性消费者的吸引力略高于男性消费者，分别占60%和56%。超过一半的女性和男性消费者认为，在购买前体验产品是第二受欢迎的现场购物理由。避免退货/换货的需求排在第三位，然而，这一原因对女性消费者的意义显著高于男性消费者。