PSYCHOLOGICAL FACTORS OF COVID-19 VACCINATION UPTAKE AMONG CITIZENS OF BOSNIA AND HERZEGOVINA: THE APPLICATION OF HEALTH BELIEF MODEL

The present study investigated which factors are associated with COVID-19 vaccination uptake, under the framework of HBM. Total of 820 subjects participated in the study. The results suggest that perceived benefits and cues to action are positively related to vaccination acceptance, while the perceived barriers are negatively related to vaccination uptake. Additionally, older individuals, parents and the ones living in urban areas are more likely to take the vaccine. These findings can be utilized by government organizations, health care institutions, campaign managers, doctors, and health advocates, when trying to communicate the messages regarding vaccine.