深圳地区天猫平台花雕酒客户分级评价数据

采集深圳地区天猫平台花雕酒客户消费行为数据，通过对历史下单客户画像建立，对客户进行标签制定，定位客户消费级别，不仅可以为不同区域产品周转仓的设立提供数据支持，还为同行业企业不同价值类型的客户个性化服务提供数据支持。1、采集深圳地区天猫平台客户购买花雕酒的数量、产品规格等数据。2、数据加工：当年总消费数量为当年的各个客户购买花雕酒的数量之和，客户消费占比(%)=消费数量/总消费数量*100%。3、客户消费能力运用ABCDEF分级法，对客户消费占比≥3%的，给予A类客户分级；客户消费占比≥2%不足3%的，给予B类客户分级；客户消费占比≥1%不足2%区间的，给予C类客户分级；客户消费占比≥0.5%不足1%区间的，给予D类客户分级；客户消费占比≥0.1%不足0.5%区间的，给予E类客户分级；客户消费占比＜0.1%的，给予F类客户分级。This dataset collects customer consumption behavior data of Hua Diao wine on the Tmall platform in Shenzhen, and develops customer tags and classifies customer consumption tiers based on historical customer purchase portraits. The dataset not only provides data support for the establishment of regional inventory turnover warehouses, but also offers data backing for personalized services targeting customers of different value segments among peer enterprises. 1. Data Collection: Collect data including the purchase quantity and product specifications of customers who purchased Hua Diao wine on the Tmall platform in Shenzhen. 2. Data Processing: The total annual consumption quantity is the sum of the purchase quantities of Hua Diao wine by each customer in the current year. The customer consumption share (%) is calculated as (consumption quantity / total annual consumption quantity) * 100%. 3. Customer Classification: Customer consumption capability is graded using the ABCDEF classification method. Specifically, customers with a consumption share of ≥3% are categorized as Type A; those with 2% ≤ consumption share <3% are categorized as Type B; 1% ≤ consumption share <2% as Type C; 0.5% ≤ consumption share <1% as Type D; 0.1% ≤ consumption share <0.5% as Type E; and those with a consumption share <0.1% as Type F.