MBI Sociodemographic-Bundle Basic for Greece at Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. The Sociodemographics-Bundle Basic for Greece at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic-Bundle Basic for Greece at Postcode Level

概述

• 提供者：Michael Bauer International GmbH
• 试用：免费试用
• 数据刷新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日
• 地理覆盖范围：希腊（按邮政编码）

数据集内容

• 包含以下变量：
  • 人口
  • 性别
  • 年龄结构（15岁年龄组）
  • 家庭数据

商业需求

• 市场分析：发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测：利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置数据丰富：通过详细的人口和家庭属性丰富地理数据集。

数据字典

• 表名：MBI_MARKETDATA_2024_GR_POSTCODES5_SOCIO
• 列名：
  • CTRYCODE (Varchar)
  • POSTCODE (Varchar)
  • NAME (Varchar)
  • P_T (Number)
  • P_PRM (Number)
  • HH_T (Number)
  • HH_SIZE (Number)
  • MALE (Number)
  • FEMALE (Number)
  • AGE_T0014 (Number)
  • AGE_M0014 (Number)
  • AGE_F0014 (Number)
  • AGE_T1529 (Number)
  • AGE_M1529 (Number)
  • AGE_F1529 (Number)
  • AGE_T3044 (Number)
  • AGE_M3044 (Number)
  • AGE_F3044 (Number)
  • AGE_T4559 (Number)
  • AGE_M4559 (Number)
  • AGE_F4559 (Number)
  • AGE_T60PL (Number)
  • AGE_M60PL (Number)
  • AGE_F60PL (Number)

使用示例

• 查询示例： sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_GR_POSTCODES5_SOCIO";

其他相关数据集

• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data for Bulgaria
• MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
• MBI Sociodemographic Data for Albania
• MBI Sociodemographic Data for Bosnia and Herzegovina

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

云区域可用性

• AWS：非洲（开普敦）、亚太（雅加达）、亚太（孟买）、亚太（大阪）等45个区域

搜集汇总

背景与挑战

背景概述

该数据集是MBI提供的希腊5位邮政编码级别社会人口统计基础数据包，涵盖人口、性别、年龄结构和家庭数量等关键变量。这些细粒度数据适用于客户数据库丰富、区域市场潜力评估及营销策略优化等多种场景，有助于支持基于市场洞察的决策制定。