MBI Sociodemographic-Bundle Basic for Greece at Postcode Level
收藏资源简介：
MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. The Sociodemographics-Bundle Basic for Greece at the 5-digit postcode level includes the following variables: - population - gender - age structure (15-year age bands) - household figures If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs. The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request. MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as: - Quantify regional sales opportunities / market potentials - Focus on marketing activities locally - Controlling: Formulate realistic and quantified objectives - Identify unused market potential - Restructure and optimize market and sales areas - Site planning: Develop expansion strategies - Evaluate areas for strengths and weaknesses - Map marketing campaigns
MBI Sociodemographic-Bundle Basic for Greece at Postcode Level
概述
- 提供者：Michael Bauer International GmbH
- 试用：免费试用
- 数据刷新频率：每年
- 时间覆盖范围：2024年1月1日至2024年12月31日
- 地理覆盖范围：希腊（按邮政编码）
数据集内容
- 包含以下变量：
- 人口
- 性别
- 年龄结构（15岁年龄组）
- 家庭数据
商业需求
- 市场分析：发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
- 需求预测：利用人口趋势设定数据驱动的销售和绩效目标。
- 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
- 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
- 位置数据丰富：通过详细的人口和家庭属性丰富地理数据集。
数据字典
- 表名：MBI_MARKETDATA_2024_GR_POSTCODES5_SOCIO
- 列名：
- CTRYCODE (Varchar)
- POSTCODE (Varchar)
- NAME (Varchar)
- P_T (Number)
- P_PRM (Number)
- HH_T (Number)
- HH_SIZE (Number)
- MALE (Number)
- FEMALE (Number)
- AGE_T0014 (Number)
- AGE_M0014 (Number)
- AGE_F0014 (Number)
- AGE_T1529 (Number)
- AGE_M1529 (Number)
- AGE_F1529 (Number)
- AGE_T3044 (Number)
- AGE_M3044 (Number)
- AGE_F3044 (Number)
- AGE_T4559 (Number)
- AGE_M4559 (Number)
- AGE_F4559 (Number)
- AGE_T60PL (Number)
- AGE_M60PL (Number)
- AGE_F60PL (Number)
使用示例
- 查询示例： sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_GR_POSTCODES5_SOCIO";
其他相关数据集
- MBI Purchasing Power Data for Poland Postcode Level
- MBI Sociodemographic Data for Bulgaria
- MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
- MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
- MBI Sociodemographic Data for Albania
- MBI Sociodemographic Data for Bosnia and Herzegovina
联系方式
- 销售：info@mbi-geodata.com
- 支持：info@mbi-geodata.com
云区域可用性
- AWS：非洲（开普敦）、亚太（雅加达）、亚太（孟买）、亚太（大阪）等45个区域
