CONVERSATIONAL COMPETENCES MODEL FOR INFORMATION TECHNOLOGY AND BUSINESS STRATEGIC ALIGNMENT

The main objective of this study is the development of a model of conversational competences for Business and IT managers aiming at the strategic alignment between their areas. The theory of this alignment highlights the importance of communication between Business and IT areas, which is explored in the social dimension of their managers’ relationship through conversational competences. A survey research was performed with Business and IT managers from public and private organizations in Brazil, whose data were analyzed through multivariate statistical techniques – exploratory and confirmatory factor analysis – and thematic content analysis. The results confirmed the constructs and most of the hypotheses of the proposed research model, which was expanded with new constructs and hypotheses.