TV (US)

While traditional media continues to fragment, connected TV and video continues to grow at exponential rates. This opportunity provides marketers a new way to reach potential customers offering high-quality, audience-targeted advertising in streaming video on a variety of entertainment devices.

Marketers are able to sync their TV planning with their broader marketing strategy via online, mobile, email and direct mail to create truly omnichannel campaigns. Using Experian's integrations with MVPDs, CTV providers, programmers, campaign facilitators, measurement providers, digital and social platforms, marketers have a holistic view of their audiences and are able to activate these audiences, reaching viewers on popular streaming sites including Apple TV, Amazon, Roku and more, regardless of the streaming devices.

Experian's Advanced TV capabilities delivers more targeted TV advertising than traditional planning by drawing from the same concepts as other Experian enabled marketing channels — using first-, second- and third-party audience data such as income, lifestyle interests, shopping behavior and family composition.

Data Categories cover more than 3000 attributes including:
Demographic
- Presence of children
- Age
- Ethnicity
- Gender
- Marital status
- Education, Occupation
- Housing Attributes
Property & Mortgage
- Property detail
- Sale price
- Mortgage Amount
- Current Home Value
Life Events
- New parents
- New movers
- New homeowners
Auto Audiences
- In-the-market model
- Auto ownership
Financial
- Consumer Spend
- Fair Lending Act (FLA) Friendly In-Market and Financial Status
- Financial Personalities
- Investable Assets, Net Assets
Behavioral/ Lifestyle
- Lifestyles, Interest
- Activities, Hobbies
- Travelers
Purchase Data
- Actual transactional data RFM
- Catalog/retail/web
- Known household purchases
- 48 Months history
- Purchase Predictors

• Expected Workflow:
- Request access to this listing, and an Experian representative will reach out.
- Create an Experian account and authenticate your Snowflake instance.
- Choose your data and destinations.
- Kick off your activation with Experian

搜集汇总

背景与挑战

背景概述

该数据集专注于美国电视广告领域，特别是联网电视（CTV）的快速增长，为营销人员提供基于人口统计、金融、行为等多维度数据的精准广告解决方案。它包含超过3000个属性，覆盖从家庭构成到消费行为等广泛类别，并通过Experian平台实现跨渠道营销整合。用户需通过特定流程申请访问，以激活数据并应用于流媒体设备上的目标受众触达。