Peru’s first data‑driven pastry shop scales up business operations with digital technologies

Maria Almenara is Peru’s first data-driven pastry shop. Established in 2007, the medium-sized company sells artisanal home-made pastries. Operating both in-store and through a robust online presence, they cover demand for fresh pastries within the entire capital in less than 15 minutes. Digital tools and thorough data analysis not only facilitated...