Using a Video-based Product Ranking Tool (VPRT) as a basis for market segment...

The sorghum data was collected from small-scale sorghum farmers in the Tanzanian regions of Dodoma and Shinyanga in November and December 2023. In the Dodoma region, two districts were selected: Kondoa and Kongwa, while in the Shinyanga region, the districts selected were Kishapu and Shinyanga. The sample size consists of 1,100 small-scale farmers. The...