Leading grocery retailers ranked by market share in the United Kingdom (UK) 2011-2015

This statistic displays the distribution of the grocery market among leading grocery retailers in the United Kingdom (UK) from 2011 to 2015. Tesco held the largest share at 25 percent in 2011, dropping by six percentage points to a 19 percent share of the grocery retail market by 2015. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda and Morrisons. On the back of the economic recession and growing inflation, however, consumer behavior has shifted in favor of cheaper alternatives and discount supermarkets. The resulting 'price wars' has led to supermarkets lowering their prices and the highest share of food volume sales on promotion in Europe. Crucially, this has caused increased volatility in the grocery retail market and, as of 2017, Aldi overtook the Co-operative to become the fifth largest supermarket in the UK according to data from Kantar Worldpanel.

本统计数据展示了2011年至2015年间英国领先杂货零售商在杂货市场中的分布情况。2011年，特易购（Tesco）以25%的市场份额占据首位，到2015年，这一份额下降了六个百分点，降至19%。在折扣店流行之前，杂货零售市场由‘四大’超市——特易购、森宝利（Sainsbury's）、阿斯达（Asda）和莫里森（Morrisons）主导。然而，在经济衰退和通货膨胀加剧的背景下，消费者的购买行为转向了更经济的替代品和折扣超市。随之而来的‘价格战’导致超市降低价格，并在欧洲实现了食品销售量最高的促销比例。关键的是，这引发了杂货零售市场的波动性增加，截至2017年，根据凯度世界面板（Kantar Worldpanel）的数据，阿尔迪（Aldi）超越了合作社（The Co-operative），成为英国第五大超市。