Market share in the hotel industry of leading OTAs in Europe 2023

According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at 69.3 percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at 11.5 percent. What are the leading OTAs worldwide?In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over 21 billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly 13 billion and 10 billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group.How big is the online travel market?As estimated, the online travel market size worldwide amounted to just under 600 billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over two-thirds of travel and tourism's total revenue in 2023.

根据对欧洲酒店业在线旅行社（OTA）市场份额的每两年一次的研究，Booking Holdings旗下领先的旅行品牌之一——Booking.com，以69.3%的市场份额位居首位。当年，由Expedia Group拥有的Expedia以11.5%的市场份额位居第二。全球领先的在线旅行社有哪些？2023年，根据收入排名，Booking Holdings在全球领先在线旅行社中位居榜首，创造了超过210亿美元的营收。Expedia Group和Airbnb紧随其后，当年收入分别为130亿美元和100亿美元。尽管Booking Holdings也在2023年报告了全球领先在线旅行公司中市值最高的记录，但Airbnb在该排名中位居第二，领先Trip.com Group。在线旅游市场有多大？据估计，2023年全球在线旅游市场规模接近6000亿美元。若按销售渠道划分全球旅游和旅游业的收入，在线交易在2023年旅游和旅游业总收入中所占比重超过三分之二，其显赫地位显而易见。

搜集汇总

背景与挑战

背景概述

该数据集提供了2023年欧洲酒店业主要在线旅行社（OTAs）的相对市场份额信息，数据来源于HOTREC成员国的酒店协会，通过在线调查收集了2,068名受访者的数据。数据集特别关注了Booking.com和Expedia等领先OTA的市场表现，但具体数值需要订阅才能获取。