Italy: annual volume of beer consumed 2008-2023

In 2023, Italians drank 21.2 million hectoliters of beer, reporting a generally steady increase in beer consumption since 2014. In fact, each Italian had on average 36 liters of beer in 2023, whereas the per capita beer consumption amounted to 29 liters in 2010. Beer consumption in ItalyBeer is a popular beverage among the male population, who makes up close to 64 percent of the total consumer base. Market data showed that the at-home consumption of beer gradually increased in recent years, at the expense of the out-of-home consumption. The sustainability of the beer consumption could probably be optimized: 13.6 million hectoliters of beer were commercialized in non-returnable bottles (almost exclusively in glass) in 2023, whereas the returnable bottles were used for just over half million hectoliters. Beer typesBeer consumption changed in terms of quantity and quality as well. Over the last years, the market value share of lager beer (low fermented beer) shrunk from 94 to about 83 percent of the Italian market. On the other hand, special beer has become a more profitable segment. Lastly, the hype of low- and non-alcoholic beer seemed to have reached its conclusion. This kind of beer accounted for 1.9 percent of the market.

于2023年，意大利民众消费了2120万公升啤酒，自2014年以来啤酒消费量总体呈现稳步增长。事实上，在2023年，每位意大利人均消费了36公升啤酒，而2010年的人均啤酒消费量仅为29公升。在意大利，啤酒是男性群体中备受欢迎的饮品，男性消费者占总消费群体的近64%。市场数据显示，近年来家庭啤酒消费逐渐增加，这以牺牲外出消费为代价。啤酒消费的可持续性或许可通过优化得到提升：2023年，1360万公升啤酒通过不可回收瓶（几乎全部为玻璃瓶）进行商业化，而可回收瓶仅用于超过50万公升的啤酒。在啤酒消费方面，无论是数量还是质量都发生了变化。在过去几年中，拉格啤酒（低发酵啤酒）在意大利市场的市场价值份额从94%下降至大约83%。另一方面，特殊啤酒已成为更具盈利性的细分市场。最后，低酒精和无酒精啤酒的炒作似乎已经走到了尽头。这类啤酒在市场中的占比仅为1.9%。