How Augmented Reality Reorganizes, Not Just Enhances the Eyewear Purchase Intention

All constructs’ items were adapted from validated instruments in the literature. Hedonic shopping motivation items were adapted from Childers et al. (2001); aesthetic quality from Lavie & Tractinsky (2004), ease of use from Davis (1989) and Venkatesh et al. (2012); perceived enjoyment from Van der Heijden (2004); perceived usefulness from Davis (1989) and Childers et al. (2001); attitude from Ajzen (1991); and purchase intention from Pavlou (2003). All items were rated on a five-point Likert scale anchored at 1 (strongly disagree) and 5 (strongly agree). It should be noted that the construct labelled Hedonic Motivation (HM) in the running text is operationalised in Table 1 using the Childers et al. (2001) hedonic-enjoyment items (entertaining, interesting, appealing, enjoyable), which capture the affective reaction to the shopping episode rather than a prior motivational disposition; this distinction is discussed further in Section 7.4. The full survey instrument is provided in Table