Statara Identity Insights

Statara Identity Insights is a dataset of ~260 million individuals and 110 million households in the United States . It features over 800 attributes depicting contact information, demographics, consumer interests, buying behaviors, model scores, voting information, donation history, and more. The dataset has government verified age data that would be particularly useful in gaming, cannabis, alcohol, and other regulated industries. All records are linked by "Persist ID", a single persistent id that connects individuals across name and address changes. Persist ID address information is verified through the national change of address database to ensure all addresses are up to date.

Statara is a founding provider to the Truthset Data Collective and consistently ranks high in objective accuracy scores for record-level consumer data. Please consult our data dictionary (Help-->Documentation) for a full breakdown of our fields and values.

Tables included:
- Statara Identity Insights

Fields included:
Identity Insights - Base level PII
- Name
- Postal Address
Voter Insights - Voting information including vote history
- Party Registration
- VH 2020g (voted in 2020 general election)
Analytic Insights - Modeled issue support scores
- Cannabis Legal Support Score
- Gun Control Score
Consumer Insights - Demographics, interests, and buying behaviors
- Education
- Ethnicity
Donor Insights - Actual donation history
- Contribution Amount
- Donor to Pro Environment
Household Insights - Summarized information at the household level
- Household Average Age
- Number of Adults in HH
Election Insights - Historical election results summarized to the census block group
- Dem Pct 20
Professional Insights - Professional network sourced information
- University Undergraduate
- Current Employer Name

NOTE: The Limited trial is a random sample of 100 records and the PII fields have been set to 'XXXX..' if VARCHAR or NULL if DATE/NUMBER.