The Influencing Factors of Online Fundraising Trust

This data comes from a questionnaire survey conducted by a National Students' Innovation and Entrepreneurship Training Program of Nankai University during the period from February to March 2018, which is named “The Influencing Factors of Online Fundraising Trust”. The questionnaire includes the first part to understand the personal background information of the respondents and their experiences of online donation, the second part of the investigation about the factors affecting the online fundraising trust, and the third part of the measurement of trust level and behavior intention of donation. Among them, the second and third parts are all in the form of Likert five-point scale. The survey used an online answering method. The questionnaire sample database provided by the Wenjuanxing sample service contains more than 2.6 million sample members covering all walks of life in the country as a sampling frame, and the data was collected by random sampling by computer. After questionnaire screening and data cleansing, a total of 477 samples entered the analysis model.