Biggest barriers to improving an omnichannel strategy worldwide as of 2017
收藏www.statista.com2024-02-22 更新2025-01-22 收录
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In 2017, 61 percent of retailer and brand respondents stated that budget pressure and margin compression was the biggest challenge to their company when trying to enhance their omnichannel strategy. The integration of different selling channels was chosen as a key barrier by over half retailer and brand respondents.
在2017年，超过61%的零售商和品牌受访者表示，在尝试增强其全渠道战略时，预算压力和利润率压缩是他们公司面临的最大挑战。超过一半的零售商和品牌受访者将不同销售渠道的整合视为关键障碍。
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