Main reasons against using Korean beauty products among males in Vietnam 2021

According to a survey conducted by Rakuten Insight in July 2021, 51 percent of the male Vietnamese respondents who did not use K-beauty products felt that there were too many different types of products to use in Korean beauty. Within the survey, the share of male respondents who used Korean beauty products was around 38 percent of all male respondents.

根据Rakuten Insight于2021年7月进行的调查，在未使用韩妆产品的男性越南受访者中，有51%的人认为在韩国美容领域存在过多不同类型的产品可供选择。在调查中，使用韩妆产品的男性受访者占所有男性受访者的38%左右。