MBI Purchasing Power Data for Czechia Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Czechia, this data reflects the consumption capacity within 5-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Czechia comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Czechia Postcode Level

概述

MBI提供的捷克购买力数据，用于基于邮政编码级别的消费者潜在市场评估。数据涵盖捷克5位邮政编码区域的消费能力，反映当地消费者潜力和经济实力。

数据结构

• CTRYCODE: 两位国家代码（ISO 3166）
• POSTCODE: 邮政编码
• NAME: 行政区名称
• P_T: 人口总数（年平均）
• P_PRM: 人口占比（‰）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占比（‰）
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家=100）

业务需求

• 市场分析: 识别未开发市场潜力，量化区域销售机会。
• 需求预测: 基于购买力趋势设定销售目标。
• 位置规划: 评估目标区域购买力，制定扩展策略。
• 360度客户视图: 结合内部客户洞察，理解购买行为。
• 位置数据丰富: 增强地理数据集，优化区域业务策略。

数据字典

表名: MBI_MARKETDATA_2024_CZ_POSTCODES5_PURCHASING 列:

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• PP_MIO (Number)
• PP_PRM (Number)
• PP_EURO (Number)
• PP_CI (Number)

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_CZ_POSTCODES5_PURCHASING";

其他信息

• 刷新频率: 每年
• 时间覆盖: 2024年1月1日至2024年12月31日
• 地理覆盖: 捷克共和国（按邮政编码）
• 云区域可用性: AWS多个区域

提供商

Michael Bauer International GmbH

• 销售: [e-mail]
• 支持: [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集提供捷克5位邮编层级的详细购买力数据，包含人口数量、人均购买力等核心指标，适用于市场潜力评估和商业选址分析。数据采用统一标准，支持跨区域比较和客户数据库增强等应用场景。