Leading programmatic ad concerns worldwide 2024

During a 2024 survey, programmatic experts named brand safety and suitability as the leading cause for concern in their work. The deprecation of third-party cookies - abandoned by Google in late July 2024 - ranked second, named by 52 percent of respondents.

在2024年的一项调查中，程序化专家将品牌安全和适宜性列为他们在工作中最担忧的首要因素。第三方的Cookie被废弃，这一举措由谷歌在2024年7月下旬实施，被52%的受访者列为第二位的关注点。