2019数据智能算法大赛-商家客户购买转化率预测数据集

购买转化率是品牌商家在电商平台运营时最关注的指标之一，本次大赛中云积互动提供了品牌商家的历史订单数据，参赛选手通过人工智能技术构建预测模型，预估用户人群在规定时间内产生购买行为的概率。 赛事详情 https://www.dcjingsai.com/common/cmpt/2019%E6%95%B0%E6%8D%AE%E6%99%BA%E8%83%BD%E7%AE%97%E6%B3%95%E5%A4%A7%E8%B5%9B_%E8%B5%9B%E4%BD%93%E4%B8%8E%E6%95%B0%E6%8D%AE.html?slxydc=23c35f 数据内容 比赛数据（脱敏后）抽取的是一段时间范围内，客户的购买行为数据，初赛和复赛两个阶段所提供样本的量级有所不同。参赛选手根据特征字段信息进行建模，预测所有已购客户在未来30 天的购买概率。 具体说明如下：

Purchase conversion rate is among the most critical metrics that brand merchants prioritize during their operations on e-commerce platforms. For this competition, Yunji Interactive provided historical order data of brand merchants. Participants are required to build predictive models via artificial intelligence technologies to estimate the probability that user groups will perform purchase behaviors within a specified time frame. Event details: https://www.dcjingsai.com/common/cmpt/2019%E6%95%B0%E6%8D%AE%E6%99%BA%E8%83%BD%E7%AE%97%E6%B3%95%E5%A4%A7%E8%B5%9B_%E8%B5%9B%E4%BD%93%E4%B8%8E%E6%95%B0%E6%8D%AE.html?slxydc=23c35f Data Content: The de-identified competition data is extracted from customer purchase behavior data within a specified time range. The sample volumes provided in the preliminary and semi-final stages differ between the two phases. Participants shall construct models based on feature field information to predict the purchase probability of all customers who have made prior purchases within the next 30 days. Specific instructions are as follows:

搜集汇总

背景与挑战

背景概述

该数据集是2019数据智能算法大赛的一部分，用于预测商家客户的购买转化率。数据集包含历史订单数据，分为训练集和测试集，目标是预测客户在未来30天的购买概率。