eCommerce Benchmark KPIs: Global Food

In 2023, next to an add-to-cart rate of 14.4%, a cart abandonment rate of 66.1%, and a conversion rate of 4.9%, the eCommerce Benchmark KPIs for the global Food market also consist of an AOV of US$83.2, a discount rate of 12.9%, and a return rate of 7.8%.

于2023年，在全球食品市场，电子商务基准关键绩效指标（KPIs）包括14.4%的加入购物车率、66.1%的购物车放弃率、4.9%的转化率，此外，平均订单价值（AOV）为83.2美元，折扣率为12.9%，退货率为7.8%。