Consumer's basic information and influence on the purchase intention of cultural and creative products

This research employed convenience sampling, selecting multiple museums in Xi'an and Baoji cities, Shaanxi Province, as study sites.The questionnaire, which was designed for the purposes of this study, comprises 38 items, the majority of which primarily investigate consumers' basic personal information and their willingness to purchase cultural and creative products. In relation to the scale design for measuring consumers' purchasing intention, this paper draws upon extant academic research findings and establishes eight dimensions, including functional quality, value, functional price value, and emotional value.