Auto - SAMPLE

SAMPLE - Alliant’s deterministic and modeled automotive data is based on ownership data from nationwide dealership and service department records. For in-market modeling, the source data is used as a study group, that is then joined to an offline cooperative of multichannel transactions (via digital and offline channels from DTC businesses) , demographics and life stage data (recent home move, new parents, retired, etc.) to identify households who have the same indicators of those who have previously made vehicle purchases.

Samples/Tables Included:
-In-Market Consumers
-Auto Ownership by Make & Model
-Auto Class, Make & Model Loyalty
-Vehicle Mileage

Sample Fields Included:
-In-Market for Insurance
-Own an Acura
-Own a Toyota Corolla
-Auto Class Loyalists
-Auto Make Loyalists
-100K+ Miles
-Electric

搜集汇总

背景与挑战

背景概述

该数据集整合了全国经销商车辆所有权数据与多渠道交易、人口统计信息，用于建模分析汽车消费市场。包含品牌忠诚度、在购人群、车辆里程等关键指标，覆盖具体车型持有、电动车等细分字段。