Change in revenue of leading OTAs worldwide 2020-2023

Global revenue of leading online travel agencies (OTAs) grew in 2023 compared to the previous year. In 2023, Booking Holdings and Expedia Group, which reported the highest revenue of leading OTAs worldwide that year, recorded a 25 percent and 10 percent annual increase in revenue, respectively.How big is the online travel market?In 2023, global revenue in the online travel market grew by over 100 billion U.S. dollars from 2022, with the online travel market size worldwide reaching nearly 600 billion U.S. dollars. When breaking down global travel and tourism's revenue by sales channel, the dominance of online sales is clear, as online transactions generated nearly 70 percent of the market's revenue in 2023. What are the most visited travel websites worldwide?In April 2024, Booking.com, Booking Holdings' leading brand, ranked as the most visited travel and tourism worldwide, ahead of tripadvisor.com and airbnb.com, recording almost 560 million visits. Figures on the geographical distribution of booking.com's online traffic show that the United States, the UK, and Germany accounted for most visits via desktop that month.

2023年，全球领先在线旅行社（OTA）的全球收入较上一年有所增长。当年，Booking Holdings和Expedia Group，作为当年全球领先OTA中收入最高的两家公司，分别实现了25%和10%的年度收入增长。究竟在线旅游市场有多大？2023年，全球在线旅游市场的收入较2022年增长了超过1000亿美元，全球在线旅游市场规模接近6000亿美元。若按销售渠道分析全球旅游和旅游业的收入，线上销售的霸主地位显而易见，因为2023年线上交易几乎占据了市场收入的70%。哪些是全世界最受欢迎的旅游网站？截至2024年4月，Booking.com，作为Booking Holdings的旗舰品牌，在全球旅游和旅游业网站中排名第一，领先于tripadvisor.com和airbnb.com，记录了近5.6亿次访问。关于booking.com在线流量的地域分布数据显示，美国、英国和德国在当月通过桌面设备进行的访问量占多数。