Insurance: Loyalty Indicator and Shopping Trends (Customer Churn)

**Overview**
The J.D. Power Insurance LIST provides a unique daily, competitive view of auto and home insurance shopping and loyalty behaviors for the top carriers in the national and state-level markets. The consumer behavior data captured reveals who shoppers are, where they are shopping, and competitive brand-level consideration sets. This independent view of shopping behaviors across the United States puts the critical data needed to win the acquisition battle right in your hands.

**Use cases**

- Track shopping and switching for both auto and home and renters insurance, data updated daily without the traditional lag- be informed in near-real time which states are seeing the most shopping activity 

- Market specific shopping and switching insights, see details down to the zip code for Auto, Home, and Renter insurance

- Track and measure which carriers are increasing and decreasing share by market, see which carriers are gaining the most share of quotes and who is converting the most new business

- Measure activity and segment at a household level, i.e., bundlers vs. non-bundlers, those with multiple policies and multiple drivers, etc.

**Product details**

**Source:** J.D. Power
**Frequency:** Data updated daily

Contains a wealth of information on auto, property and renters insurance shopping and switching behaviors. Over 1,000 variables of data across more than 1M consumers. Below is an example of some of the main variables. For a more detailed list of variables, please contact.

Example of key variables included:

- Have you contacted an insurance company to obtain a quote for auto insurance/coverage in the past 30 days?
- What is the main reason you shopped for auto insurance?
- Did you switch to a new auto insurance company in the past 30 days?
- Do you intend to switch to a new auto insurance company in the next 90 days?
- Current auto insurance carrier
- Prior auto insurance carrier (for those who switched)
- Incumbent auto insurer (carrier customer had when they began the shopping process)
- Which auto insurance carriers did you receive a quote from
- What channel(s) did you use to obtain your quote for auto insurance
- Current home/rent insurer
- Have you contacted an insurance company to obtain a quote for homeowners/renters insurance/coverage in the past 30 days?
- Did you switch to a new homeowners/renters insurance company in the past 30 days?
- Prior home/rent insurance carrier (for those who switched)
- Incumbent home/rent insurer (carrier customer had when they began the shopping process)
- Which home/rent insurance carrier did you receive a quote from
- Customer bundles their auto and home/rent insurance with the same carrier
- Zip code
- State
- Which of the following best describes your credit history?
- Do you own or rent your home?
- number of drivers in the household
- Number of vehicles in the household