Non-Profit Data (Marketing)

Merkle is a data aggregator. We take an analytic quantitative approach leveraging our Data Valuation Lab, a rigorous analytical framework used to evaluate and bring together data sources from across the entirety of the data marketplace. DataSource™ merges more than 40 distinct data inputs selected from a field of several hundred providers, tested over the 25-year history of the product. For each data category, Merkle leverages the Data Valuation Lab to isolate the best source of data on the market and supplement it with additional inputs to maximize coverage and consensus, ultimately resulting in a superior solution. Merkle grades this work based on a battery of statistical measures and continuous input from Merkle's acclaimed analytics team and performance marketer clients to optimize our offering. Because of this unyieldingly rigorous methodology, DataSource™ consistently outperforms competitive offerings based on back-testing and in-market results. Also built using our proprietary Data Valuation Lab process to assess and bring together industry-leading data are Merkle's B2B Connect and specialty data products, such as Merkury Life Events.

Sample Tables Include:
-Premium Lifestyle
-Premium Wealth
-DataSource™ Core
-Customer Propensity Scores

Sample Fields Include:
-Donor
-Contributors
-Contributor Index
-Contribute Animal
-Contribute Children's Causes
-Contribute Environment
-Contribute Health
-Contribute Political
-Contribute Religious
-Contribute Veterans

搜集汇总

背景与挑战

背景概述

该数据集由Merkle通过Data Valuation Lab框架整合40多个数据源构建，旨在提供非营利营销领域的优化数据解决方案。它包括Premium Lifestyle、Premium Wealth等样本表格，涵盖Donor、Contributors等关键字段，用于支持数据驱动的决策和分析。