eCommerce Benchmark KPIs: Tools & Construction Supplies in Nigeria

In 2023, next to an add-to-cart rate of 8.2%, a cart abandonment rate of 90.9%, and a conversion rate of 0.7%, the eCommerce Benchmark KPIs for Tools & Construction Supplies in Nigeria also consist of an AOV of US$101, a discount rate of 8.2%, and a return rate of 6.4%.

截至2023年，尼日利亚工具与建筑材料电子商务领域的基准关键绩效指标（KPIs）显示，除8.2%的加入购物车率、90.9%的购物车放弃率和0.7%的转化率之外，还包括平均订单价值（AOV）为101美元、折扣率为8.2%以及退货率为6.4%。