Values-Driven Voters & Donors – for Political & Cause-Based Outreach with AI propensities

Data Axle’s voter and cause-based audience segments enable campaigns, nonprofits, PACs, and advocacy groups to engage individuals based on ideology, values, life stage, and civic behavior. These audiences combine deterministic data with AI-modeled propensities across voting history, donation behavior, attitudes, and media influence. Segments are available as prebuilt or custom-defined. 

Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. With coverage of over 95% of U.S. adults and households, we combine deterministic offline sources—voter files, utility connects, real estate, consumer transactions—with attitudinal and behavioral models to deliver enriched, actionable profiles. Audiences can be accessed directly via Snowflake, clean rooms, or matched delivery. 

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## What Sets Us Apart: 

- Trained on expansive offline PII data, voter files, and modeled behaviors 

- Scores each individual (0–1) by issue engagement and ideological alignment 

- Combines donation history, lifestyle signals, and civic activity indicators 

- Supports scalable segmentation and omnichannel campaign execution 

- Custom segmentation available by geography, issue, or demographic profile 

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## Key Attributes 

- Voter registration, participation history, and modeled party alignment 

- Cause-based donation history and nonprofit engagement 

- Political media and content consumption patterns 

- Life-stage indicators: students, veterans, parents, retirees, etc. 

- Cultural affinity and identity-based alignment (e.g., LGBTQ+, BIPOC, faith-based) 

- Neighborhood engagement and hyper-local civic activity 

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## Segment Categories 

Each category includes multiple AI-scored segments – below are illustrative examples and business applications. New categories are released regularly. 

- Ideology-Aligned Voters – Conservative, liberal, independent, or third-party-aligned individuals based on modeled voting behavior and attitudes <br/>Use case: Fuel issue- or party-specific awareness, persuasion, and turnout campaigns. 

- Cause-Based Donors & Activists – High-propensity supporters of causes like climate, education, gun rights, veterans, healthcare, or equality <br/>Use case: Engage for fundraising, volunteering, or petition-based outreach. 

- Swing Voters & Persuadables – Individuals with shifting or mixed political leanings <br/>Use case: Launch persuasion strategies and high-precision media targeting in swing districts. 

- Life Stage-Based Advocacy Segments – Parents, retirees, students, or veterans aligned with policy or legislation themes <br/>Use case: Personalize outreach by life context and legislative relevance. 

- Media-Aligned & Culturally Affinitive Voters – Voters influenced by content networks or cultural identity (e.g., BLM, Hispanic media, LGBTQIA+) <br/>Use case: Boost representation, connection, and trust in culturally relevant campaigns. 

- Hyper-Local & Grassroots Mobilizers – Engaged community members active in regional issues, school boards, or neighborhood groups <br/>Use case: Power local elections, volunteer efforts, and district-specific visibility. 

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## Key Features 

- Individual-level ideological, attitudinal, and donation scoring 

- 100+ data sources including voter rolls, civic files, donation databases, and cultural affiliations 

- Supports CTV, direct mail, social, OTT, and digital campaign execution 

- Custom audience creation by geography, issue vertical, or target region 

- Fully compliant with privacy and election marketing regulations<br/><br/> 

## Use Cases 

- Launch issue-aligned fundraising and political outreach campaigns 

- Activate swing voters or disengaged supporters in local/state elections 

- Deliver CTV, social, and email campaigns to ideologically matched targets 

- Personalize advocacy appeals for parental rights, veteran support, or education 

- Reactivate lapsed donors and voters with personalized re-engagement triggers 

- Geo-target grassroots organizers or community-level civic influencers 

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## Next Steps 

- Request listing access 

- Data Axle team will contact you to finalize audience, data cut, and delivery method / frequency 

- Need a Custom Audience? Tailored segments delivered within 5–10 business days