Mediasmart Connected TV viewership data Europe

Combine the inventory quality of Linear TV with the ad spend efficiency of programmatic advertising. - Audience Targeting Reach users by targeting first-party & third-party data. Target viewers based on their interests, demographics, digital behaviors, and precise location-based data - New Audience Reach Use Innovative way to reach a new, unique and incremental audience: Reach out to TV viewers that advertisers can’t reach without traditional TV commercials. - Premium Viewability Drive positive interactions(such as 100% ad viewability rate) by targeting better audience segments. Ads run in full screen & 98% average video completion - Content Variety High quality & brand-safe content; streaming apps, OTT channels, and gaming. - Impact Measurability Drive better measurability across both online metrics and footfall to stores